Social Media for Business is No Longer an Option
- Dec 6, 2016
- 3 min read
Social media was considered by some as a passing fad. Something that is not serious and that businesses could never really benefit from but right now the skeptics were proved wrong.
There are over 3 billion internet users and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and free way to reach them.
What Social Media can really do?
It can gain valuable customer insights as social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers' who they are, what they like, and how they feel about your brand.
Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions.
Social media can increase brand awareness and loyalty. When you have a presence on social media, you make it easier for your customers to find and connect with you. And by connecting with your customers on social, you're more likely to increase customer retention and brand loyalty. A study by The Social Habit shows that 53 percent of Americans who follow brands on social are more loyal to those brands.
Social Media marketing can run targeted ads with real-time results. Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so that you can reach the right audience. For example, if you run an ad campaign on LinkedIn, you can segment by things like location, company, job title, gender, and age, and other more. If you're running a Facebook ad, you can target based on location, demographics, interests, behaviors, and connections. You can track and measure the performance of your social ads in real time.
It can also generate higher converting leads. Social media increases sales and customer retention through regular interaction and timely customer service. In the 2015 Sales Best Practices Study from research institute MHI Global, world-class companies rated social media as the most effective way to identify key decision makers and new business opportunities. In the State of Social Selling in 2015, nearly 75 percent of companies that engaged in selling on social media reported an increase in sales in 12 months.
Social Media marketing can also provide rich customer experiences. Even if you aren't on social media, most of your customers expect you to be. Over 67 percent of consumers now go to social media for customer service.
One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.
This can also help find out what your competitors are doing. With social media monitoring you can gain key information about your competitors. This kind of intel will allow you to make strategic business decisions to stay ahead of them.
You can also share content faster and easier. In the past, marketers faced the challenge of ensuring their content reached customers in the shortest possible time. With the help of social media, specifically when it comes to sharing content about your business or for content curation, all you need to do is share it on your brand's social network accounts.
And among ll of this, Social Media build relationships. Social media isn't about blasting your company's sales pitch on social, it's a two-way channel where you have the opportunity to enrich relationships with your customers. For example, social media allows tourism brands to create dialogue with travellers, therefore creating relationships with customers before, during, and after they have booked a trip with the company. This kind of social media dialogue between brands and customers is something traditional advertising cannot achieve.
Get started on social to grow your business. If you're you ready to start reaping the benefits of social media for your business contact us now at dreamworkzinternational@gmail.com
Comments